Photolink, one of the countries leading retail communications agencies, were commissioned to create a new website for, the UK’s leading online sports retailer.

As part of this a visual identity refresh was required and Photolink came to us with the task of creating a new logo. The logo needed to feel sporty but also unisex as Kitbag had been aware of a potential bias toward male customers in their existing branding. We worked closely with Photolink to develop the iterations of the logo shown below. The visual identity really comes to life when shown in situ as part of Photolink’s much improved website redesign.